• Introduction to Management
• Team-building and personal development
• Information systems
• Financial Accounting
• Financial Statement Analysis
• Marketing Principles
• Corporate Finance
• Corporate and Investment Banking
• Organizational Behaviour & Design
• Statistical Concepts for Business and Management
• Innovation Management

Marketing Principles

Course coordinator: prof. Daniele Dalli

COURSE DESCRIPTION:
Introduction to the field of marketing; a survey course covering strategic marketing, consumer behaviour, marketing research, and management of price, promotion, distribution, and product.

OBJECTIVES:

• Skills:
  - Develop analytic capabilities about marketing problems and apply marketing concepts
  - Sharpen critical thinking
  

• Knowledge:
  - Ability to define marketing mix issues according to given marketing conditions
  - Understand different marketing contexts from the cultural perspective
  

• Attitudes:
  - Develop and apply the marketing concept
  - Critical appraisal of marketing strategy and operations

MAIN CONTENTS:

1. Introduction, Marketing Concept, Recent Developments in Marketing Theory
2. Strategic Marketing: Segmentation, Positioning, and Branding
3. The Marketing Mix concept and The 4 Ps: Product, Price, Place, and Promotion

• Case studies