Course coordinator: prof. Simone Lazzini
COURSE DESCRIPTION:
The course aims to grant students a fundamental knowledge on the key management sub-disciplines, providing them an overview on the development of these elements illustrating some managerial tools. Firms must seek success in the face of strong competition including the ever more sophisticated strategies of their competitors.
This course analyses role, functions and techniques of management and explores how they are used by modern enterprises to manage effectively in complex business environments.
All topics are illustrated with case studies about real companies in various and different industries.
Students are expected to participate actively in the discussions and make final presentation.
OBJECTIVES: